In today's world of 24/7 hour news, citizen journalism and social media, bad news makes great news and good news just doesn’t make the headlines. Information is out "there" in the blink of an eye - or snap of a mobile phone. It is essential that organisations are well prepared to communicate in a crisis quickly and effectively - and with confidence.
Perception can quickly become reality in a crisis if staff, shareholder or public confidence is lost in the wake of negative media attention - or the media are left with no briefing and begin to seek their own sources.
Our staff are crisis communications and media specialists, experienced in both being in front of the camera and having to prepare strategies for crisis communications and media handling. We understand the critical linkages between the crisis team and the communications team and work hard to ensure they are integrated and speaking the same language. We also have social media experts who will help you understand this channel and enable you to engage with it.
At the heart of any credible emergency communications response it is essential that organisations have the right people with the necessary media skills and crisis communications training ready to deliver your messages in a timely, coherent and above all credible manner in order to support the whole crisis management response and crisis public relations and ensure that your reputation is protected.
Media crisis management is not just the job of the Chief Executive or the Communications Department, the organisation’s reputation is everybody’s business. Steelhenge provides focussed and relevant crisis media training and expert advice to develop crisis communications plans to support individual organisation’s requirements.
Training packages cover all aspects of media skills training, from spokespeople to crisis communications teams’ operations and are developed in conjunction with your organisation to suit your requirements. These are conducted by our trainers who all have up to date experience of real crisis management events on both sides of the camera. They are highly interactive and delegates will have the chance to put their media learning into practise with active debrief and feedback from professional journalists. This may include scenario-based development of messages, bridging, live to camera interviews, down the line interviews and press conferences.
Contact us now to discuss your crisis communication requirements.
